BEGIN:VCALENDAR VERSION:2.0 PRODID:-//ChamberMaster//Event Calendar 2.0//EN METHOD:PUBLISH X-PUBLISHED-TTL:P1H REFRESH-INTERVAL:P1H CALSCALE:GREGORIAN BEGIN:VTIMEZONE TZID:America/New_York BEGIN:DAYLIGHT RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU DTSTART:20070101T000000 TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:Eastern Daylight Time END:DAYLIGHT BEGIN:STANDARD RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU DTSTART:20070101T000000 TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:Eastern Standard Time END:STANDARD END:VTIMEZONE BEGIN:VEVENT DTSTART;TZID=America/New_York:20180606T060000 DTEND;TZID=America/New_York:20180606T080000 X-MICROSOFT-CDO-ALLDAYEVENT:FALSE SUMMARY:Executive Breakfast: The Quest for Brand Safety & Contextual Intelligence DESCRIPTION:The video and advertising ecosystem is complex and the brand safety conversation isn't a new one\, but continues to be a very important one as new standards are set. As brands strive to achieve brand safety without sacrificing reach/scale\, it has forced marketers to take a second look at distribution\, with an eye towards higher quality\, safer placements. But\, what's the right mode of action to take? What's working\, what's broken and what changes we can expect this year? Join this panel of industry experts as they dive into these questions and how marketers and their agencies can move toward a more sophisticated understanding of how brand safety and advertising quality drive campaign performance.Speakers: Kate Ardini\, AVP Brand Safety & Advertising\, John Hancock\nMichael Consolazio\, VP/Director\, GroupeConnect\nDavid George\, CEO\, Pixability X-ALT-DESC;FMTTYPE=text/html:
The video and advertising ecosystem is complex and the brand safety conversation isn&rsquo\;t a new one\, but continues to be a very important one as new standards are set. As brands strive to achieve brand safety without sacrificing reach/scale\, it has forced marketers to take a second look at distribution\, with an eye towards higher quality\, safer placements. But\, what&rsquo\;s the right mode of action to take? What&rsquo\;s working\, what&rsquo\;s broken and what changes we can expect this year? Join this panel of industry experts as they dive into these questions and how marketers and their agencies can move toward a more sophisticated understanding of how brand safety and advertising quality drive campaign performance.
Speakers: \;
Kate Ardini\, AVP Brand Safety &\; Advertising\, John Hancock
Michael Consolazio\, VP/Director\, GroupeConnect
David George\, CEO\, Pixability \;